Site Bibliography

Below you will find the works that were used in putting together this website and several other resources that we feel might be helpful in any social norms campaign.

Atkin, C. K., & Freimuth, V. S. (2001). Formative Evaluation Research in Campaign Design. In R.E. Rice and C.K. Atkin (eds.), Public Communication Campaigns (Third Edition) (pp. 125-145). Thousand Oaks: Sage Publications, Inc.

Berkowitz, A. (2004). The Social Norms Approach: Theory, Research and Annotated Bibliography. Retrieved January, 31, 2008, from

Dejong, W., Schneider, S. K., Towvim, L. G., Murphy, M. J., Doerr, E. E., Simonsen, N. R., et al. (2006). A multisite randomized trial of social norms marketing campaigns to reduce college student drinking. Journal of Studies on Alcohol, 67, 868-879.

Lapinski, M. K., & Rimal, R. N. (2005). An explication of social norms. Communication Theory, 15, 127-147.

Martens, M.P., Taylor, K.K., Damann, K.M., Page, J.C., Mowry, E.S. & Cimini, M.D. (2004). Protective behavioral strategies when drinking alcohol and their relationship to negative alcohol-related consequences in college students. Psychology of Addictive Behaviors, 18, 390 – 393.

Perkins, H. W. (2003). The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians. San Francisco: Jossey-Bass, 2003.

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