Evaluating the Outcomes

It is important to understand the environment and craft interventional messages to address that environment. However, if you do not evaluate the outcomes, you cannot be sure whether your efforts were effective at all. When evaluating the outcomes of our programs we asked several different questions:

  • Did the interventions reach the audience?
  • Did change occur in normative perceptions?
  • Did change occur in protective behaviors?
  • Did change occur in drinking behavior?
  • Did change occur in amount of harm?