To answer this question, we used surveys that presented students with real ads and fake ads. We then asked the students if they saw the ad. By presenting both real ads and fake ads, we increased the reliability that students were not just responding that they saw all of the ads. The tables below overwhelmingly demonstrate that our students did see the ads and that the responses were reliable.
Percentage of Undergrads Reporting Seeing at Least 1 of the Norming Ads During the Semester, by Semester and Year
Source: Celebration Surveys 2-9, n=1,211; n=1,040; n=1,277; n=1,073; n=1,334; n=1,110; n=891; n=1,405
Percentage of Respondents Who Claimed to Have Seen Each Ad/Poster
Source: Spring Celebration Survey, 2005