In addition to the works cited in producing this web site, we have also aggregated an annotated bibliography of articles relating to social norms from 2004-2007. This bibliography is not intended to be exhaustive, but it should represent a substantial proportion of the work published on social norms. If you have additional research that should be included, contact us. It is divided in two sections (because of length):


The National Social Norms Institute has an excellent set of bibliographies as well, tailored to the application of social norms marketing for specific topics. For a comprehensive annotated bibliography for articles prior to 2004, refer to Alan Berkowitz' review of social norms.


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